Headline sponsor

Acton Banks is a trusted, data-driven partner for care homes in need of professional, compassionate, and dedicated staff. Leveraging data insights and a unique candidate rating system ensure quality, consistency, and reliability in their staffing solutions, tailored to the unique needs of each care home.

Acton Banks works to a straightforward yet profound mission: to make care better. To achieve this, a diverse network has been cultivated comprising healthcare professionals, including nurses, care assistants, support workers and others. Their rigorous screening process and candidate rating system ensure consistent provision of highly qualified and compassionate individuals committed to exceptional care.

24/7 availability and rapid response times demonstrate Aston Banks’ reliability, enabling care homes to access the staffing support they require when they need it most.

Choosing Acton Banks means care homes entrust staffing needs to a proven, data-driven agency that values quality, consistency, and reliability – an agency that is passionate about making a difference and dedicated to assisting care homes in delivering the highest quality care to their residents.

Category sponsors 2023

Autumna is the largest and most comprehensive register of elderly care in the UK with over 29,000 providers listed across care homes, home care and live-in care. Specialising in self-funding families for over 10 years, Autumna understands this market from both the consumer and provider perspective.

There is a need for online information, now more than ever, and the profiles on Autumna provide more information than anywhere else. Transparency is paramount to Autumna: there are no referral fees and search hierarchy reflects the amount of information provided.

Autumna encourages providers to open their ‘online windows and doors’.

Avery Healthcare provides high-quality residential, dementia, nursing, step down and respite care throughout its 56 care homes in England, and also operates four independent retirement living communities; it has a progressive build plan with many more new homes set to open in the next three years. All services are modern, purpose-built and are subject to a continual programme of investment; several homes are now rated as Outstanding by the CQC and the group has one of the highest percentages of homes in the Good category in the sector. Avery seeks to innovate and differentiate through its quality of care, proactive focus on resident well-being and their lifestyle along with the incorporation of hotel standard services.

Create joyful resident mealtimes

Work with a supportive wholesaler that’s passionate about sharing their expertise, innovation and making life easier for you.

Bidfood is one of the UK’s leading foodservice distributors supplying from 24 depots to over 45,000 caterers and foodservice businesses across the UK. We are proud to offer a range of over 10,000 branded and own brand products including our exclusive Simply Puree line which includes over 40 texture-modified, IDDSI compliant meals.

We’re not just a wholesale distributor, we’re also pleased to provide support through our exclusive e-learning platform Caterers Campus. With modules on dysphagia, diabetes, dementia, managing budgets and much more, your teams can learn virtually and in their own time.

Great food, real value, best team, and forward thinking.

Every October the Care sector comes together at the NEC, Birmingham for the sparkling Care Show, which will also include a special feature on retirement living for 2022

The Care Show is the event where owners, directors, CEO’s, head of departments, registered managers and senior management teams from care homes, dementia homes, nursing homes, care villages, extra care specialists, housing associations and all forms of home care providers gather to gain ideas, products and services to boost their businesses and improve the levels of care they offer to residents, patients and clients.

Enhance is a specialist agency within the healthcare catering industry supporting clients with recruitment and comply with their safeguarding policies. Our aim is to build up long term relationships based on mutual trust and transparency, which means communicating honestly, and being accountable for our service. 

Our consultants are all ex-industry, we worked through covid with you, we understand and empathise and know the pressures that exist recruiting the right staff now. We pride ourselves on being a professional, hardworking, and friendly team. We go out of our way to provide both clients and candidates with an exceptional service.

Gold Care Homes, a medium family owned group prides itself on being a care organisation that delivers a ‘home from home’ feel where residents know that they are safe and secure. Recognised within the industry, they aim to bring joy, happiness, and fulfilment to their residents through their hardworking teams’ dedication and compassion. The company has gone from strength to strength by providing exceptional care – delivering services from respite or residential care to dementia support whilst contributing to the lives of surrounding communities.

Established in 1946, Mitre has been supplying beautiful bed linen, bedding, towelling and soft furnishing for over 75 years in the UK and worldwide. Over 5 years ago, Mitre expanded their expertise into the healthcare sector. Supplying many of the UK’s leading Health and Social Care businesses with high quality products designed to keep residents safe and comfortable.

Mitre is always thinking about the next best thing for the industry, whether its cutting costs where possible or innovating new products. It’s Mitre’s quality and reliability that has helped them build a reputation that has earned them the honour of HM The Queen’s Royal Warrant, which they have proudly held since 1955.

Inspiring Success. Apprenticeships to develop the talent of tomorrow. Inspire the next generation of Health & Social Care workers through our dedicated care apprenticeships.

At Paragon Skills we want to work with you to build better futures today, by inspiring and developing your team through quality apprenticeship training. We have been providing training to the Care Sector for over 20 years and are rated the Number 1 training provider by learners in the Rate My Apprenticeship Awards 2022

We are an award-winning independent training provider specialising in Care apprenticeships.

We will take care of you, so you can take care of them.

From Time & Attendance tracking to Employee Rostering and HR Management, Softworks Workforce Management Software provides a single, secure and easy-to-use system for care providers’ complete Workforce Management needs.

Designed with the unique needs of care providers in mind, Softworks Time & Attendance, Employee Scheduling, HR and Employee Self-Service features help eliminate time-consuming manual HR administration, automate complex scheduling, drive efficiencies and ensure regulatory compliance, while helping ensure the delivery of exceptional care.

Xledger UK is a leading global cloud finance solution provider. Through its powerful software and consultancy approach, it equips organisations with real-time data and insights so they can make critical business decisions.

By automating up to 75% of financial processes and with the technical and finance expertise of its accountancy-trained consultants, Xledger allows finance teams to shift their focus from manual tasks to high-value outputs. 

As a highly configurable system, Xledger’s functionalities meet multiple business requirements, such as long-term budgeting, in-system financial controls and approvals, user-defined dashboards and comprehensive reporting tools.

Its unique hierarchy-based design and dimensional set-up allows for granular real-time consolidated reporting across entities and multiple dimensions, which can be tailored to different user groups and stakeholders. It also enables scaling organisations to seamlessly onboard new entities.

Why sponsor?

Sponsoring the Care Home Awards provides a host of branding, marketing, networking and data opportunities in print, online and face-to-face at the event. We are keen to enlist the participation and support of commercial organisations that serve the whole care home sector.


Sponsorship Types

All categories are available for sponsorship, each year. In addition there are other opportunities for sponsorship, such as the Reception, or the After Show Tea Party. Each sponsorship can be customised for individual sponsors. Sponsors will receive branding and recognition in all promotional activity related to the awards.

If you are interested in sponsorship please CONTACT US


Raising your brand profile

Associating and affiliating your brand with the Care Home Awards will generate strong brand recognition within the sector. Your presence at the Awards luncheon, where you will present an award in person and host a table will show the sector how important you are within it.


PR and marketing opportunities

Branding does not begin and end at the event itself. Sponsors enjoy a whole 9 months of marketing opportunities to both the consumer market and the trade sector ensuring that your brand profile is at the forefront of your customers minds throughout the year.


Industry leadership

You may already consider yourself as one of the industry’s leaders, or perhaps you are looking to establish yourself as one. Awards sponsorship puts you at the very heart of the sector enabling you to stand out from competitors.


Business development

We expect over 300 leading care home sector senior executives in the room on the day of the awards, so this event is a unique opportunity for you and your team to network with the industry’s key decision makers. Use sponsorship and the event to host and thank your key customers, initiate new business and generate new business opportunities.
To discuss building a bespoke sponsorship package for your company please contact Helen Warrilow in the first instance.

Sponsors in previous years